One of the most efficient ways to promote your business is through email marketing. If you want to be successful, it’s important that you follow these 10 steps for effective email marketing:
1) Develop a strategy for your campaign
First, you need to have a strategy for your email marketing campaign. You should know who you’re targeting and how to reach them before creating a plan. Before launching your first campaign, here are some questions that you can ask yourself:
- Who is my target audience?
- How do I create value through emails?
- What information should I include in my email?
- How can I use social media to promote it?
- Who will help me with this?
- What is the best time and frequency of sending emails that my audience would notice and open them regularly?
- How can I use analytics to know how my campaign is doing?
- How can I measure the results of my email marketing campaign?
- What would be a successful outcome for this project?
These questions will help you set your strategy and have an idea about what you need before creating your plan.
2) Create an eye-catching subject line
You should know that 80% of your subscribers will read the subject line, but only 20% of them will open the email. That’s why you need to make sure that it would be interesting for most people who receive your emails. Here are some tips on how to get attention:
- Make a list of every possible benefit or value that people would get from your email.
- Keep it short and simple, around 50 characters or less.
- Add a bonus offer that will entice people to open your emails immediately.
- If you can include one of these in the subject line, then you’ll have more chances of getting higher click rates: “FREE”, “YES”, “NEW”, etc.
- Use action words or verbs to make it more exciting, for example: “Show you how…”, “Learn how to…”, etc.
When writing the subject line of your email marketing campaigns, always remember that people don’t have time to read long copy and they will not open anything that doesn’t look interesting.
If you want to be successful with your email marketing campaigns, make sure that the subject line is relevant and interesting for most people who receive it!
3) Personalize each message with the recipient’s name
People want to feel special and they will appreciate it when you add their name in your email.
For example, if I’m sending an email with information about my new blog post or product that would be relevant for a specific group of people, then the first thing that I’ll do is to look into MailChimp (my favorite tool) and find their names. After that, I only need to copy and paste it in my email before sending it.
This is an easy way to make your subscribers feel special and increase the chances of getting a higher click rate for each message you send!
- If you’re using Gmail: Click on “Compose” button and start writing your message. Then, click on the “More” button and choose “Cc/Bcc”, select who you want to send it with or without Cc / Bcc box showing up next to the recipient’s email address.
- If you’re using Outlook: Click on the gear icon in front of your contact’s name and then choose “Send Using Your Name”
- If you’re using Hotmail: Right click on the contact’s email address, select “Copy Contact To Address Book” option. Open your message editor or compose box, right click in it and search for a command called “Paste”. Then hit Enter!
These are some easy ways to personalize your emails with the name of every person who you would like to send it.
You should know that people will appreciate when you include their first or last names in your email, so don’t hesitate and try it out!
This is a great way to increase click rates because people will feel special which means more people would be interested in what you’re sending them.
4) Keep your message short and concise
People have a short attention span, so you need to make sure that your message is not getting too long! Keep it around 50 words maximum and get straight to the point. If people want to know more after reading this sentence, then they will ask for some additional information or leave their email address in the comments section.
For example, if you’re sending an email asking people for their opinion about one of your products or blog posts, then keep it around 50 words maximum! Of course, the longer they are interested in what you’re sharing with them, the more chances you have of getting a reply.
That’s why I always try to get straight to the point and summarize my main message in one sentence at most.
If it happens that people want to know more about what I’m sharing with them after reading this short sentence, then they would ask me for some additional information or leave their email address in the comments section.
5) Offer something of value in exchange for their contact information
If you want people to give their email address, then there are two important factors that are related with it. First of all, they need to feel special and second, they have to get something in exchange for giving you their contact information!
For example, if I’m sending an email about one of my new blog posts or products, then I’ll tell people that they can receive my new blog posts or product updates for free if they provide their contact information.
If I’m sending an email about one of my products, then I’ll offer them a discount code because this is what most online stores do to increase sales and get more customers! If you’re not sure how much money to offer them, then just think about what would you give in exchange for their contact information?
6) Include hyperlinks in every email
Including hyperlinks in your emails is a great way to increase click rates and get more people interested in what you’re sending them.
If I’m sending an email about one of my new blog posts, then the first thing that I’ll do is to include a link pointing back towards it! This will make sure that they can visit my blog post and read the entire article if they’re interested in it.
However, I won’t stop there because including one link pointing towards your website is never enough! I’ll try to include a couple of links that will take people back towards my website or other products that interest them. That way, more people would be able to find out more about what I’m sharing with them.
Even if you’re sending an email asking people for their opinion, then it’s important to include hyperlinks in your emails because this will be a great way of increasing click rates! You can ask people questions and provide them with the option of choosing between three different answers but don’t forget to include a couple of links pointing back towards your website.
7) Schedule emails according to when recipients are more likely to open them
This is a great way of increasing open rates because the majority of people check their emails when they get back from work or in the morning before going to work. That’s why you need to schedule your emails according to this timeframe!
For example, my main email marketing strategy consists on sending my blog posts at around 23:00 every day. This means that I’ll send them when people are back from work or in the morning before going to work!
Don’t forget about this great tip if you want your emails to stand out and get more clicks because most marketers don’t do it! The majority of people check their emails during these timeframes, so make sure that yours is one of them!
If you want to find out which timeframes are the most popular, then just think about it for a moment. When do people usually check their emails? Of course it’s when they get back from work or in the morning before going to work so make sure that your email is sent during these times if you want more open rates!
The last thing that you need to keep in mind is that scheduling your emails according to when recipients are more likely to open them will increase click rates as well. People check their mails during these timeframes so they’ll have a higher chance of clicking on it if yours stands out from the rest due to being sent at an unusual timeframe!
So make sure that you schedule your emails according to when recipients are more likely to open them in order to get more click rates! Don’t forget about including hyperlinks and offering something in exchange for their contact information because this is how you can increase sales by sending email marketing campaigns.
8 ) Avoid using too many graphics
Using too many graphics might have a negative impact on your email marketing campaigns because it can decrease click rates.
Pictures are great for increasing engagement but only if they’re not the main focus of your emails! Using just one or two pictures is enough, so don’t overdo it with multiple images unless you want to decrease open rates.
People are more likely to pay attention to the text that you include in your emails than any images so avoid using too many of them. The only time when I would recommend doing this is if they’re placed strategically on different parts of the email, making sure not to decrease readability at all!
For example, an effective way of including pictures is by having one or two pictures to break the text but this should only be done if you don’t want your emails to have a negative impact on open rates!
If pictures are great for increasing engagement, then why do they decrease click rates? This is because people care more about what it says than how attractive an email looks. Even though images can be useful for increasing engagement, most marketers still prefer text than graphics so don’t forget about this!
9 ) Use urgency tactics to motivate people to take action
You’ve probably heard about urgency tactics if you’ve ever read anything related to marketing and they’re great for increasing click rates! Using these is an easy way of motivating your audience to take some kind of action, whether it’s buying something or visiting a certain page on your website.
For example, one strategy that I like to use is offering limited time discounts, which helps motivate people to take action because they don’t want to lose out on the deal! It’s up to you how you implement these urgency tactics but make sure that your emails are very clear about what needs to be done in
order for them not miss out on something great.
10 ) Use social media sites like Facebook or Twitter to advertise your emails
This is an easy way of increasing sales because you can rely on social media to get the word out about something. After all, people are more likely to go through their email during these timeframes so they’ll have a higher chance of seeing it if you promote it on Facebook or Twitter!
Just posting one link in multiple social media sites isn’t enough though so don’t forget about including pictures! It’s not just text that can increase engagement, but images as well because most people would rather look at a picture than read through walls of texts.
So don’t forget about scheduling your emails according to when recipients are more likely to open them in order to get better click rates! Don’t overdo it with using too many graphics because this can decrease readability and you should also avoid using too much text. Instead, try implementing urgency tactics that motivate people into taking some kind of action and use social media sites like Facebook or Twitter to advertise your emails. This is an easy way of increasing sales and making sure that they get the word out about something!
Following these tips will help you increase open rates in order to increase engagement which can ultimately lead to more people buying what it is that you’re offering! It’s up to you how much time and effort you want to put into these strategies but following them will definitely lead to better results.
Using only one or two images is enough as long as they don’t distract from the text that’s included in your emails! It’s best not to overdo it with how much of each type you use because people care more about what it says than how it looks.