What is Search Engine Optimization? | How does SEO Works?

In this article, we are going to learn what is search engine optimization or what is SEO?.

The search engine delivers the most relevant search results for each search query. We saw that from our previous article. The search engine uses something called “Ranking Factors” to decide the best search results for a query. The ranking factors describe internal rules and guidelines that each search engine uses to determine the best results for the user.

Fact: Google never discloses its ranking factors in full, but experts estimate there are over 200 of them.

Search Engine Optimization (SEO)

So now let’s take a look into the definition of search engine optimization:

Search engine optimization is the process of optimizing your Web pages according to the ranking factors for your targeted search queries in search engines in order to rank top positions inorganic or nonpaid search results.

Search Engine Optimization (SEO)

Steps to do SEO

So, the search engine optimization process can be divided into several logical steps. These steps make our job easier to focus on and keep a solid workflow on search engine optimization. Now I will go through all the steps one by one:

  • Keyword Research
  • On-Page SEO
  • Technical SEO
  • Off-Page SEO
  • Tracking & Maintenance
Search Engine Optimization (SEO)

Now let’s take a look into deep knowledge on that:

Keyword Research

It is a process of analysing your market or industry to find relevant, right user intent and profitable search queries also known as keywords are key phrases for your web pages.

On-Page SEO Optimization

It is a process of optimizing contextual and logical search engine ranking factors within your websites and web pages.

Technical SEO Optimization

It is a process of optimizing technical or code level or website level search engine ranking factors within your Web site.

Off-Page SEO Optimization

It is a process of optimizing for ranking factors that are outside of your website. This step is also commonly known as the backlinks process or link building process.

SERP Tracking & Maintenance

The final step, this is a recurring stage where we will be continually using it to monitor and change it. It is known as monitoring, maintaining and re-optimizing your search engine optimization campaign or efforts by analyzing existing data or new industry updates and news and adjusting our content or an SEO process accordingly.


So, these are the main stages of any search engine optimization process. In conclusion, we learned what is search engine optimization? And how we can separate them. Logically, each of these logical steps is very important to have a successful SEO campaign. I will focus on each of them. Each of these in detail gives you guys maximum search engine optimization knowledge and gets the maximum benefit out of it.

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