What is MozCast? | Pros & Cons of MozCast | MozCast Review

Any internet marketer who is unable to effectively handle Google’s algorithm will have a headache. In its simplest form, Google’s algorithm is a set of facts, codes, or recommendations that allow Google to provide relevant search results for consumers. Google updates its search algorithm up to 600 times a year in order to give better results. This is a fact, men! This may be an issue for many digital marketers since they don’t always know how to handle and adhere to Google’s algorithm updates.

Then you’ve come to the correct spot. The Mozcast Google Algorithm Tool will give you up-to-the-minute information regarding Google algorithm updates, similar to weather reports. Every tool has benefits and downsides, and Mozcast is no exception.

Let’s start from the beginning.

What Is MozCast?

In an experiment, MozCast attempts to follow the Google algorithm’s “weather” trends. Google reported that it made 516 modifications in 2010, and all indications are that this pace has been maintained. Only a small portion of what is going on is visible to us. Google’s algorithm is always changing, and MozCast helps you stay on top of those changes.

What exactly Mozcast tool is?

As a free tool, Mozcast keeps tabs on Google’s algorithmic adjustments. As a result, Moz created the Mozcast tool, a Google SERP feature called Graph. For years, this tool has been used to present Google algorithm updates in the guise of the current weather conditions. You can use Mozcast to monitor Google’s algorithm on a daily basis, which is what it’s meant to do. Another feature of the Mozcast system displays Google’s volatility in a similar way to a weather forecast tracker.

However, the programme does not require the user to be a technical expert. It performs all calculations and displays the final results of Google algorithm modifications for you to see and consider.

How Does It work?

It’s not as difficult as it sounds, despite the fact that it is technically complex. Because of this, no technical experience in the field is required. It performs all computations on its own and displays the result in a way that is easily understood by everyone. The firm operates in such a way that it focuses on the top organic results on the search engine when it comes to targeting keywords. Local intent is avoided by selecting keywords that are uniformly dispersed among query volumes at the same time of day. As a result, the data is kept under control and in order.

Delta 100 and Delta 10 are the measures used to measure the changes in the outcomes in these data sets. These searches are multiplied by Delta 10 and a predetermined multiplier to arrive at a temperature for that day specifically. Each day, the average temperature is around 70 degrees Fahrenheit.

What is Delta10?

It gets more complicated after that, so let’s get to it! In the end, we chose two criteria for comparing two sets of top 10 outcomes that seemed to perform well but were simple enough for anybody to understand. The first is “Delta100” – for any two days of top 10 rankings, it gives us a number from 0-100, calculated using the following rules.


On a daily basis, MozCast will offer weather reporting on SERP volatility. It will show the weather for the current day, and over the last 30, 60, and even 90 days. This means that you’ll be able to check on previous updates to make sure you’re up-to-date on everything. Because of the speed at which new technologies are introduced, online marketing is not a simple procedure that requires continual supervision.

A big change has taken place when the temperature fluctuates a lot or bar height increases. So if the graph is low on the first three days of the week, but spikes on the fourth, you know Google released a significant update on that day. These measurements may be used to determine how different weather conditions affect various websites.

The Pros of Mozcast Tool:

Google SERP Feature Report:

Who doesn’t enjoy a report that is basic and straightforward? There is no question that almost everyone is affected, right? Using Mozcast has only one major advantage: it’s free. You can view the Google SERP feature report with this free online tool. It traces the evolution of main SERP elements throughout time. Seo aspects that you and your rivals appear in on SERPs may be tracked for
further research. Search results feature history for the previous 30 days is shown below.

Provides you Weather Report for Google Algorithm:

Google’s algorithm is reported on daily by Mozcast. It simply tells you if a ‘weather’ pattern will have a big impact on your rankings or not. A weather report is generated using rating fluctuations. Weather and temperature symbols will also be displayed.

A Highly Efficient Tool with Speed:

High efficiency is another benefit of utilising Mozcast. As a result, the tool is incredibly quick, allowing you to stay focused and get the information you need. A hand-picked collection of 1,000 keywords and the top 10 Google organic results are tracked by Mozcast, which updates its data “every 24 hours”. From the same place, the keywords are apparently tracked “approximately at the same time every day” A nice and efficient approach to compare the data with the previous day is provided by this.

Super Insights and Analysis are Available:

Insight and analysis are the next benefits you may experience while utilising Mozcast. What kind of insights does the tool provide you with? Because “one number can’t tell the full storey of something as complicated as the Google algorithm,” Mozcast displays a variety of graphs in order to attempt to comprehend as much algorithm activity as possible.

Tracks around 1000 Keywords:

There are about 1000 terms that Mozcast analyses for the top 10 results in different vertical and industry sectors, so it’s more than simply a Google algorithm tracker. It also provides information on the domain diversity, EMD and PMD, as well as daily big data. You may also see a graph for the previous three months.

Domain Diversity:

You may record domains to track choked up SERPs from such domains with this tool. Sub-domains that are unique are represented by a certain proportion in the universe of URLs. The SERPs for the same domains get jammed up as the domains get lower in the rankings.

The Cons of MozCast Tool:

Little Confusing Tool for the Novice Search Marketer:

Unquestionably, the tool is adequate and displays weather-related changes in graphs. Beginners may find the feature perplexing and ‘overwhelming’ due to the number of factors that require their attention. Layout features include ‘weather’ for today, weather for the previous five days, and weather results for the last 30 days, with tabs describing the metrics and characteristics of each component. It is therefore a bit perplexing for a newbie to see data without context.


Google algorithm adjustments are tracked using Mozcast by webmasters and digital marketers. This tool is easy to use now that you have read about the benefits and drawbacks of utilising it. The advantages of Mozcast outweigh its disadvantages. Although it may be a little complex for new users, it is still possible to learn. Then, start using the programme immediately to receive Google algorithm updates in real-time!

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