In this article, we will see what is the difference between White Hat SEO Black Hat SEO, and Grey Hat SEO.
Types of SEO
In SEO there is no fixed set of methods for rankings. SEO strategies can range from an ethical policy to unethical practices. As a result, SEO can be classified into three different categories:
- Black Hat SEO
- Grey Hat SEO
- White Hat SEO
Black Hat SEO
First, let’s take a look into what is Black Hat SEO? BlackHat SEO refers to the practice of using unethical methods to trick search engines into improving SERP ranking positions. This goes completely against Google search guidelines and most of its search algorithm updates goal is to prevent this. People still use this because it works a lot in short term, but is likely to fail in the long run.
Some of the major Black Hat SEO techniques include:
- Hacking website for links
- Keyword stuffing
- Cloaking pages to show different pages to search engines and users
- Duplicate and copying others content
- Blog comments spam and a lot more
A few examples are Black Hat SEO is commonly used to include casino, Adult Industry, Sneakers & Loan niches. We are even ranking for a short amount of time could mean a lot of profits. Although not every Black Hat SEO method is not illegal but some of these methods are illegal under the law and could cause serious harm to your website, business and reputation.
White Hat SEO
White Hat SEO refers to the practice of using completely ethical methods to improve search rankings. In this strategy, you mainly focus on user experience and do what Google encourages you to do.
Some of the white hat methods include:
- Schema & structured data optimization
- Relevant to SEO marketing outreach
- On-page SEO Optimization
- Content optimization & copywriting
- Brand awareness building
- User intent keyword research and more
This is one of the safest SEO approaches which protects your website in the long run too.
Grey Hat SEO
Grey Hat SEO refers to using semi-ethical methods to improve SERP rankings. It’s like a hybrid between Black and White Hat SEO. Different people vary definitions and strategy which they consider as grey hat SEO.
Some of the grey hat SEO techniques include:
- Buying high powered expired domain
- Paid links outreach
- Automated backlinks creation
These Grey Hat strategies still haven’t been announced as bad practices completely yet by the search engines. But we also do know that it’s not fully ethical to do.
In conclusion, SEO strategies can keep on changing along with your SEO type classification. Grey Hat SEO method can easily change into a BlackHat SEO method tomorrow, so don’t spend too much time worrying about the classification. I advise you to focus on ethical strategies if you want to do safe SEO and protect your website or web properties in future also from SEO algorithms. So, in any SEO process you do always have a logical mindset and before doing any major change, always ask yourself whether this is fully ethical and reliably safe from even future algorithm updates or not.