So, in the past couple of months, I’ve tried out pretty much every popular email marketing software there, and in this article, I’m going to share with you my thoughts on each of them and tell you exactly which one is best for you.
So, before we get into the article, I want to clarify that this article is not sponsored by any of these email marketing providers that we’re going to be talking about in this article. Everything I’m saying is based on my own experience and own opinion.
I’m going to be giving you the pros and cons of different email marketing software’s that I recommend, and specifically, we’re going to be looking at eight different providers, including both free and paid options. So, there is:
- Constant Contact
- MailerLite; and
I’ve already created complete beginner tutorials for each of these eight providers that we will be talking about in this article. So, no matter what you choose? These articles will show you step by step how to start using them.
Now, I’ll break this article down into 5 things that you should look for when deciding on your email marketing software. And I’m going to be giving you my overall thoughts at the end on which platform I would choose for what.
So, let’s now dive in and talk about the 5 things that you should look for when deciding on an email marketing software.
Let’s start off with the most obvious one, which is price. Pretty much all email marketing providers are so-called software as a service (SAAS) companies meaning they charge for their service on a monthly or yearly basis, kind of like a Netflix subscription. If you stop paying the monthly fee, you will lose access to their software. The amount you’ll have to pay normally depends on how many contacts you have on your email list. So, the larger your email list is, the more you’ll have to pay on a monthly or yearly basis.
The only exception to this pricing model is SendInBlue they charge based on how many emails you send out per month rather than how many contacts you have on your email list. So, this provider might be interesting to you if you already have a large email list, but you send out relatively few emails.
5 of these eight providers also offer a completely free plan that you can use up to a certain number of contacts on your email list:
When you go over that contact limit, you will have to choose one of their paid plans. Next to that contact limit, most free plans also limit the number of features you can use. So that in the long run, you will end up being a paying client. However, in my opinion, there are some very attractive and capable free plans that you’ll be able to use for a very long time until you will have to upgrade and choose a paid plan.
In my opinion, MailerLite and Mai
lchimp have the most attractive free plan on the market right now. You can use both of these free options to create signup forms, build landing pages and send out email broadcasts. And MailerLite is the only free option that you can use to make entire email automation sequences. And Mailchimp has the most attractive contact limit up to 2,000 email contacts.
ActiveCampaign, Constant Contact, and GetResponse don’t have a free plan. But they’re offering a free trial to try out their software before choosing one of their paid plans.
Constant Contact has the longest free trial period at a 60-day free trial, followed by GetResponse with a 30-day free trial and ActiveCampaign with a 14-day free trial. However, the 60 days free trial of Constant Contact is only available for people in the United States (US) and Canada (CA). Thus, for every other person, you will just get a 30-day free preliminary.
Now trying to compare the prices side by side of these email marketing software it’s quite difficult to do. Because most of these providers have multiple plan tiers that are just hard to compare to each other. So, for example, ActiveCampaign’s cheapest plan comes with their powerful email automation builder but not with the landing page builder. Whereas GetResponse most affordable plan doesn’t include their automation builder, they have the landing page builder.
So, the elegance of every graph clearly relies upon on what aspects you truly need. Nevertheless, this is an assessment of the costs for every company with an electronic mail listing measurement of up to 2500 contacts on their lowest tier diagram with a month-to-month fee alternative:
- Constant Contact=$45
Again, SendInBlue has a different pricing model, so I chose their lite plan with a monthly sending limit of 10 000 emails. So, this comparison should give you a good idea about how expensive those providers are compared to each other. But again, the elements that come with these plans range between these one-of-a-kind companies. So definitely check out the prices for yourself before making a decision. I’ll leave some links down:
2. What do you need?
Now let’s move on to the next important question that you should ask yourself before choosing your email marketing provider, and that is what email marketing tools you actually need in your business. Will you just send out simple email newsletters? OR Will you be building a complex email automation sequences and customer journeys? Because there’s no point in paying for a very powerful tool if you’re not going to use those features. Out of all eight options:
- Constant Contact
- MailerLite; and
ActiveCampaign is definitely the best provider when it comes to email marketing automation. They are known to be the leader when it comes to email automation, allowing you to pretty much build anything you can think of. You can also use it to send text messages, make landing pages and split different test campaigns, and they also have a very good CRM feature, very in-depth reporting, and tons of integration options.
Next to ActiveCampaign, GetResponse also offers many pro features and customization options, but it’s not quite as sophisticated as ActiveCampaign when it comes to email automation. However, GetResponse is more and more turning into an all-in-one marketing platform offering tools like:
- Sales Funnels
- Split Testing Landing Pages; or
- Customer Relation Management
Definitely one of the best options if you’re looking for a tool that goes beyond just email marketing. All the other providers don’t really stand out to me in terms of automation possibilities. All of them do the basic features like:
- Signup Forms
- Landing Pages
- Basic Automations; and
- Email Broadcasts
Some of them offer some unique things like survey tools or logo makers. I think all little things are not that important when it comes to email marketing but are good to have when you actually need them.
By the way, if you’re already using other third-party software like Shopify or Salesforce and you want to integrate that software with your email marketing provider, you want to make sure they offer this specific integration. However, you shouldn’t have any issues with those eight providers that I’m talking about in this article. Because all of them have a wide variety of integration options.
Another big difference you see between email marketing providers is how many design templates and customization options they offer for creating nice-looking signup forms, landing pages, and emails. They all do a pretty good job in templates and customization possibilities, except maybe for ConvertKit. They do have some good landing page design templates, but they are very limited when it comes to emails. All you can basically do is create simple text emails and maybe add a couple of images, but if all you want to do is send out simple text emails anyway, that’s not such a big deal.
3. Ease of Use:
Now the subsequent aspect you may favour to seem at when finding out what email advertising issuer to go for is how handy it is to use their software program like I’ve already mentioned. I’ve personally tested all of these eight providers on the list here:
- Constant Contact
- MailerLite; and
And the by far easiest tool for me to use was definitely MailerLite. They have a very nice and clean-looking interface that I find very intuitive to use, which makes creating email campaigns extremely easy and efficient. I usually recommend this provider to people looking for low-maintenance and beginner-friendly tools that get the job done. Obviously, MailerLite doesn’t come with as many possibilities as a tool like GetResponse or ActiveCampaign. But if you don’t need all of those tools and just want to have basic email marketing options, then I definitely go for a tool like MailerLite. Because of how a great deal faster you will be capable to analyze and use it.
The different selections on the listing are now not pretty as intuitive as MailerLite, however you may genuinely get your head round them.
Many people don’t think about this, but it’s actually very important when it comes to email marketing. When your email marketing provider has bad deliverability, your emails will end up in the spam folder and not in the actual inbox, meaning that your email subscribers will not find your emails. And that’s something you definitely want to avoid by all means because you can have the best converting emails. It doesn’t really matter when nobody actually finds your emails. There’s a website called EmailToolTester, and they do regular deliverability tests for each of these eight providers, so what you see on the screen right now is the average deliverability rate over the last three years for each of these eight providers:
- ActiveCampaign 89.3%
- Constant Contact 89.9%
- GetResponse 82.2%
- AWeber 80.8%
- ConvertKit 84.6%
- Mailchimp 85.8%
- MailerLite 87%
- SendInBlue 82.9%
Constant Contact and ActiveCampaign appear to have the pleasant deliverability usual accompanied through MailerLite and Mailchimp. The results of these deliverability tests fluctuate a lot with each test. So definitely take those numbers with a grain of salt. I have all this data from EmailToolTester, so definitely check out their website if you want to see the most recent deliverability test that they have made.
5. Customer Support
Last but not least, I want to talk about customer support; setting up your own email marketing system is not always easy. And a lot of the time, you won’t be able to google the answer to your problems because each email marketing system is unique to their business. So you really want to have good support that when you get stuck somewhere you can just contact them and they will be able to help you quickly.
Personally, I hate it. When I have to open a guide tickets and then every so often it will take days till any person will get again to me with a feasible solution, perhaps once in a while it may not even clear up my hassle proper away, and I additionally prefer to speak to some form of robotic, they will propose some assist articles to me. I want to have 24/7 live chat support that I can access with a click of a button, but unfortunately, not every provider offers this kind of support. Here you see a short overview of the type of support:
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2. Constant Contact
24 Hours Mon-Fri
You can expect each provider to include a quality rating based on my own experience and based on what I read from other people who have tested out these providers. In my own experience, GetResponse easily has the best support out of all options; they’re available 24/7. You can start a chat with them with a click of a button, and their staff is very knowledgeable. Meaning they will be actually able to help you and solve your problem quickly, that being said. ActiveCampaign and MailerLite also have very good support in my experience. All the different choices have strong assist however do have room to enhance my trip related to availability and quality. So now, what company do I advise for you?? Specifically, I’ve actually created a cool little tool that you can use to find out for yourself Click Here.
If you’re looking for an affordable and easy-to-use tool to send out simple email broadcasts and maybe build some simple email automation sequences, then I would definitely go for MailerLite. It’s not only the easiest tool to use, but also the most affordable one, and their free plan already has everything you need to get started, and once you pass a thousand email contacts, it’s still the cheapest option. And if you do have some cash to spend, you are genuinely serious about electronic mail marketing, and you favour constructing personalized electronic mail automation sequences, then ActiveCampaign is clearly the exceptional desire for you. If you go with ActiveCampaign, you will most likely never have to upgrade and switch to another provider because there’s really no other tool.
Right now, that can examine with ActiveCampaign they additionally outperform most different carriers in phrases of deliverability, and they additionally have very proper help. And if the ActiveCampaign is a bit out of your budget right now. But you don’t want to settle for a basic tool like MailerLite, then get a response is defi
nitely a software that you should check out. I’ve been the usage of GetResponse for about three years now, and I’m nonetheless very completely happy with it. They have tons of design templates, automation possibilities, and useful tools like spam testing and optimized email scheduling. So, those are my top recommendations when it comes to email marketing.