The technology has been around for some time now, but it’s only recently that it’s taken off in marketing and advertising. The effects of AI on consumer behaviour are already here.
The thing about AI is that it changes the way we see things, not how they are put together. It takes advantage of what we do know and then takes it a step further by trying to use what we don’t know in order to solve problems we don’t understand.
It does this by “understanding” things that aren’t understood, so its learning abilities can be applied to any new task with ease. In this article, I will explore how AI can be used strategically to boost personalization in marketing and advertising campaigns while minimising costs by focusing on the right audience at the right time.
What is Personalization?
Personalization is the art and science of selecting, selecting, selecting. It’s a process that happens in the background and can be applied to web pages, social networks, and even software-based products.
Personalization allows for actionable data to be collected about a consumer and then used for targeted advertising or customer service in an attempt to enhance the customer’s experience with a product or service. The future of personalization is here now.
AI is already taking over some aspects of our daily lives. It can already replace human sales reps who have been with us for decades if we don’t have a work-around to make it more efficient.
The problem is that AI is not always better than humans at certain tasks. It’s no different from other tasks where AI has replaced humans so far; such as our ability to discriminate between images of objects before decision making on the basis of the shapes they are in, just like humans do all the time when they are deciding what car to buy based on its paint colour or whether it’s safe enough to ride on (human judgement).
Personalization may also act against our interests by giving more attention to ads that we might prefer not to visit at all (at least until we build an ad blocker).
We wouldn’t want ads popping up wherever we look, but quite often personalization decisions turn out exactly that way for us because we don’t understand what it means or how it will affect us: ads showing up wherever you look because you don’t know that there are other options available (yes, you can block certain types of cookies but there’s no way around personalization).
How AI Empowers Personalization?
In the grand scheme of things, AI is just a tiny part of our personalization efforts. However, it is a hugely powerful tool that connects everything you do in your business and personal life to the things you care about.
In fact, “personalization” is the name given to the act of connecting your personal goals with all other aspects of your life. The real magic happens when we make this connection even further. We take this connection between our personal goals and other aspects of our life and begin customising everything that we do in our lives to fit that connection.
This process relies on the notion that you aren’t guided by a single person who knows your heart better than you do, but rather by these myriad interconnected factors that shape your personality.
It’s important for entrepreneurs to understand these factors and how they relate to each other because if we don’t, then it will be easy for us to become content with just one or two factors as the basis for our decisions all day long instead of learning what really matters most in determining what we’re going to do each day.
In order for us to make better decisions about how we live our lives, there needs to be a constant dialogue between ourselves and whatever factors are guiding us toward either going forward or staying grounded (or aimless).
This conversation needs to happen in a way where every decision we make can be justified through cognitively valid evidence; there must be tangible proof that gives us something compelling enough to justify change or modification in any aspect of our lives.
A good example of this is when I say I want my coffee black so I can read my book at night without having to worry about getting burnt out on caffeine. In order for me (as an entrepreneur) to be confident enough in that belief that I need evidence from people who know me better than me so they can validate their arguments (and not just mine), I need access allowing me to get quality feedback from them (in person or online).
This isn’t possible unless someone else can also validate their experiences based on similar data points as well; otherwise, you end up with neither one nor zero because someone might think his experience doesn’t count because it might not have anything unique about it.
If everyone believed what he believed, then none would know anything different apart from him which would impede progress towards becoming more knowledgeable and more self-aware every day; instead, if everyone knew what they were.
AI Personalization Challenges
Artificial intelligence (ai) is the term for the collection of computer systems that are able to learn, think, and behave like human beings.
There is a lot of mystery surrounding artificial intelligence (AI) concepts as we have come to know them: What exactly is it? Who controls it? What do its strengths and weaknesses happen to be?
An article in Wired Magazine called “ The AI Revolution Is Here” describes what artificial intelligence (AI) is, who controls it, and how it’s shaping our future.
The piece also shows how AI can be used to personalise products and help people find the right things they need at the right time. It also inquires: “What if you would have the power to make your environment react according to your commands?” In other words: When will we start to see practical examples of how artificial intelligence can be used in everyday life — not just as a gameplay element in a video game, but as an actual tool in our daily lifestyles?
Let’s start with a simple question. If a machine can do something, why doesn’t it do it already? That’s a good question.
The answer is that we don’t know how to create machines that can do what we need them to do. We don’t even know if we are able to create a machine that can understand what we need. We have no idea what makes up our own minds, and no idea how they work. These are questions that cannot be answered by science alone.
And so, there is an urgency to our pursuit of AI (Artificial Intelligence). AI was once the realm of science fiction writers and optimistic dreamers. It seems like the end of human history has arrived at last.
AI will bring about upheavals in many fields of work, from entertainment and education to commerce and criminal justice. And with this comes a new mindset for humans who are tasked with figuring out how to navigate these waters as we head further into this brave new world where technology is altering all aspects of our lives; changing industries, changing industries, and changing industries.
We must remember not just what AI will change but also what it will not change: